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AutoTrader Classics Relaunches as the Premiere Destination for Fans of Classic Cars and Trucks
Site Redesign Adds Fuel to the Passion for Classic Cars
ATLANTA – April 13, 2009 – AutoTrader.com, the ultimate automotive marketplace with three million vehicle listings, today announced the complete re-launch of AutoTrader Classics, the site dedicated to providing a meeting point for classic car buyers, sellers and enthusiasts. In addition to featuring an all-new user interface with improved ease-of-use, the site also includes innovative functionality that creates a true, one-stop community for fans of classic vehicles.
AutoTrader Classic’s community functionality allows enthusiasts to tell their stories of their love affair with the car. Once enthusiasts have joined, they can post pictures and video of their own classic cars and trucks to their profile, as well as connect with other enthusiasts on the site.
Enthusiasts will also find detailed listings of thousands of vehicles for sale from both classic car dealers and private sellers. AutoTrader Classics new listing system allows sellers to upload high-resolution photographs, and features a zoom functionality so a potential buyer can explore a vehicle in detail. In addition to entire vehicles, classic car enthusiasts can also search for parts, tools, services and dealerships.
Beyond commercial listings, visitors to AutoTrader Classics will find the latest information on thousands of classic car events across the country, including get-togethers, swap meets, cruise-ins, formalized shows and auctions.
The revised site also features additional articles on industry news and event coverage, plus more detailed information designed to help restorers and custom-car builders with projects. This includes articles designed to help classic car buyers evaluate, finance, purchase, ship, insure, maintain and improve a classic or custom vehicle.
“Whether a person is looking to start their first classic car restoration or is an experienced custom hot-rod builder completing their 100th, he or she will find AutoTrader Classics a place for learning and sharing his or her passion for these vehicles with like-minded individuals,” said Rob Huting, general manager, AutoTrader Classics. “We have created a site that truly seeks to be the one-stop shop for aficionados of every kind of classic car, from restorods to antiques to muscle cars to rats, and everything in between.”
AutoTrader Classics can be found online at www.autotraderclassics.com. In addition to the web site, there are multiple AutoTrader Classics’ print publications, including Mustang & Ford, Classic Cars & Parts, Corvette & Chevy, Kustoms & Hot Rods and Classic Cars & Parts – Price Guide, all of which can be purchased at convenience stores such as 7-11 and CVS and bookshops such as Barnes & Nobles and Borders.
About AutoTrader Classics
AutoTrader Classics, launched in 2008 and headquartered in Atlanta, Ga., is the Internet's leading automotive classifieds marketplace dedicated to the classic vehicle sector, with more than 20,000 listings of classic cars and trucks, as well as parts for those vehicles. Utilizing the same innovative merchandising functionality as found on AutoTrader.com, AutoTrader Classics unites classic car enthusiasts with the vehicle of their dreams. In addition to the online marketplace, AutoTrader Classics also produces a series of print publications designed to inform and entertain classic car enthusiasts and collectors. For more information, please visit www.autotraderclassics.com.
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location about 3.5 million new cars, used cars and certified pre-owned cars from 40,000 dealers and 250,000 private owners and the site attracts about 14 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.