Triumph concentrated on motorcycles until its first car in 1923. The motorbike arm was sold off in 1936 due to financial struggles largely due to over-concentration by the car side on sporting models. After entering receivership in 1939, Triumph was rescued by Standard and soon began to eclipse its saviour with its popular TR range of sportscars as well as, from 1959, the small Herald.
The latter became the basis for several further compact models such as the Vitesse, Spitfire and GT6. Triumph became part of Leyland Motors in 1961, and British Leyland in 1968, its notables of that era being the Stag and 16-valve Dolomite Sprint. The marque disappeared in 1984; for the final three years its sole product was the Acclaim, a thinly-disguised Honda Ballade.