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Fiat 500byGucci Model To Public Debut At Goodwood

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Gucci's Frida Giannini transforms the Fiat 500 into a high fashion accessory.

Fiat’s stylish new 500byGucci model, which was launched at an exclusive party in London on Monday (27 June), will make a special appearance at the Goodwood Festival of Speed this weekend.

The special edition of the iconic Fiat 500, which has been customised by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile, will make its first public appearance at the world famous classic car festival in a themed display within the stunning country grounds of the Goodwood estate, near Chichester.

The 500byGucci will be situated at Goodwood’s Laundry Green from 1-3 July, as star attraction at the ChicNic – a contemporary and stylish summer picnic in breathtaking British surroundings.

The space will be transformed into a 500byGucci luxury retreat featuring immaculate rolling lawns, bridged by manicured gravel paths and framing a spectacular water feature. As croquet and boules are played on the lawn, guests will be able to relax with a luxury picnic and chilled glasses of champagne under pristine white canopies.

“This will be a wonderful opportunity to see the 500byGucci in surroundings which befit its style and character,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “We think the car will appeal to fashionista customers who want a unique car to distinguish themselves, and the Goodwood Festival of Speed is a great place for people to get to know more about it.”

For information or to order a car on-line, customers should visit This is also available as a link from the official website.


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