When Bullitt came out with Steve McQueen I wanted to know everything about the Mustang. The same with Knight Rider – I remember tuning in just to see the car. These days most people don’t notice the cars the stars are driving, but they seem to know the ones in the video games, like Gran Turismo 6, which just came out.
The idea that concept cars make their first appearance in video games makes a lot of sense. A movie opens and it makes million and is a huge success. A video game launches and makes 700, 800, 900 million dollars on the first day because people want to see those vehicles.
In the movie you tend to think of yourself as James Bond or Steve McQueen, whereas in the video game there is no human element, it’s just the car. So you are the driver, as opposed to that person, and you can make it do whatever you want it to. And the video games are way more accurate than the movies. There’s a whole cottage industry of picking out all the little mistakes in various car films. The only thing missing from games now is the gasoline and rubber smell. When you watch a game like Gran Turismo 6, they’ve gone to great trouble to recreate the sounds exactly.
A friend of mine got one of the driving games and it has Mark Donohue’s Camaro in it. And he couldn’t last past a certain time, he just couldn’t get any better. Then he read Mark Donohue’s book about how he set up his Camaro and his tire pressures and things, and he put all the stats from the book into the video game. He was lapping faster. So you actually are driving the car.
When I got to drive a Jaguar at the Nurburgring, I practiced on the video game. Braking points, the Karussell, all of it was exactly as it was in real life. Not that I had it memorized, but it meant that the track was not foreign to me when I got there.
The amazing thing to me is the amount of time people dedicate to it. If you’re going to sit down and play a game it’s the same as watching a two-hour movie. You sit down and pick your team, your tires, and your car. It’s hours of information and input. You’re racing against some guy in Thailand and he’s racing against some guy in Finland. It’s a huge commitment.
My 1966 Oldsmobile Toronado is in Gran Turismo 6. They did a great job with the Toronado. The attention to detail is amazing because you just take for granted that when a car goes by you see a shadow. You don’t realize how many hours went in to making that shadow. When they did the car, they came to my garage with a secret camera and they put the car in the middle of the floor with a big tent over it. It was some kind of 3D camera but I don’t know what it does because I wasn’t allowed to see it. It is not just the look but the feel they have replicated well. The heaviness of the big sedan is matched in the game just great.
I had the Mercedes-Benz Gran Turismo concept car in my garage recently. It’s stunning. The front of that car looks like an SLR from the ’50s. The pure design of it I thought was really really good. I thought it was a clean design, it looked masculine, and it looked Mercedes-Benz. It looked futuristic yet it looked like it could also be a real car.
People ask why Mercedes would go to all that trouble for a video game. When you say it like that it sounds disdainful, but when you use the words they used, ‘Gaming Console’, it suddenly sounds more important. It is a gaming console that is played by millions of people. It’s why games, not movies, are seen as the future.
If a car is in a movie it might only be in the shot for a second. There was some hype about Lexus in that movie with Tom Cruise, but he got in the car and drove away in a second or two, before you even realised what he was driving. In a video game you know your car is going to be seen by exactly the people you’re trying to reach – young men, aged 12 and up. Guys who will soon be getting their licence. And what car are they going to want to drive? The car they lusted after in the video game. It’s very clever marketing.
In the future I think you will see people going to dealerships and taking virtual test drives in a simulator. An actual seat from the car and the dashboard in front of you and you’ll ‘drive’ this ‘car’ instead of taking it out on a real test drive. You’ll go on a virtual test drive to see if you like it. I think that will happen. We will see cars reach reality, having started on video games. We already have. Every major car company will do this.