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Event Coverage

SEMA 2010 Report

  • Just one of the many show hall aisles. - 0
  • Toyota proudly showed off their racing toys. - 1
  • Gotta love the whitewalls. - 2
  • Those handlebars are awesome! - 3
  • The Tire & Wheel Hall had plenty of exotics. - 4
  • A whole line of hot Mustangs. - 5
  • If you must plow the driveway, do it in style. - 6
  • A matching pair of Shelby Mustangs. - 7
  • Possibly the first Ferrari hung from the ceiling at SEMA. - 8
  • Sometimes smooth and simple is perfect. - 9
  • This is not a body lift, it is showing off a hybrid drivetrain. - 10
  • Check out the wide rear tire. - 11
  • The TopGear taxi stand. - 12
  • Arcade racing games? Why not! - 13
  • Could this be the car of the future? - 14
  • Force-feedback isn't for just videogames now. - 15
  • What if you started with an interior design first? - 16
  • If you think this looks cool... - 17
  • ...then check out the sidecar! - 18
  • Every kid needs a wagon. - 19
  • There were free education seminars - like airbrush techniques. - 20
  • Epson vinyl wrapped a Smart car in their booth. - 21
  • Is this the best use of a VW Beetle? - 22
  • These pro-touring cars are ready for competition. - 23
  • A pair of wild bulls. - 24
  • Some assembly required. - 25
  • Chrysler should have built them like this originally. - 26
  • Just the thing for afternoon traffic. - 27
  •  - 28
  • Local Motors had a huge display. - 29
  • Check out the cage underneath the composite body. - 30
  • The new Taurus SHO was a hit. - 31
  • Study this photo closely - it is the police package SHO. - 32
  • The meanest Fiesta you will ever see. - 33
  • Can't find an old Mustang to fix up? - 34
  • Build a brand new one instead! - 35
  • Yes, that is a radial engine powered motorcycle. - 36
  • This is not a toy, it is a computer! - 37
  • This marching band was belting out "Paint It Black." - 38
  • The crowd around the AutoTrader Classics booth. - 39
  • Courtney Hansen dropped by for an autograph session. - 40
  • Our very own editor Brian Medford & Courtney Hansen. - 41
  • Print

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by Brian Medford  More from Author

If the Vegas strip is packed with cool cars then it must be time for SEMA!

The 2010 SEMA show is in the history books, but what a show it was! The clear message this year was that the automotive aftermarket is on the rebound. Manufacturers had tons of new products to show, show cars were plentiful, and booth babes were back! Crowd attendance was definitely up over last year which is a great sign for all gearheads.

In a change up from last year the the offroad test course was joined by a large skid pad course. It was here that Ford brought out none other than Ken Block to show off his precision driving abilities. I was among the few chosen to ride along with Mr. Block and I can attest to his almost mythical car control.

Speaking of Ford, it was hard to not notice the presence of the big blue oval at the show. Tuesday night kicked off with Ford and Monster Energy presenting the "Unleash The Beast" party outside Central hall. The air was filled with screaming engines, tire smoke and fat beats from T-PAIN himself. Ken Block fired up his Fiesta and thrilled the crowd with 4-wheel power drifts, donuts and a haze of tire smoke. Vaughn Gittin Jr. brought out his Mustang for some drift action from the "correct wheel drive" department. The bellowing V8 annihilated the rear tires as Vaughn brought the Mustang around the track in every direction but straight. The crowd was packed five deep around the entire perimeter of the skid pad. As the engines died down T-PAIN brought his skills to the wheels of steel and rocked the crowd into the night.

But this wasn't the only trick Ford had. Next to the skid pad was an offroad proving ground being patrolled by full out trophy race truck and Ford's newest toy, the Raptor. This was no ordinary "idle the truck around the park and crawl over a bump" experience. No, I was pointed to the passenger seat of a bone-stock new Raptor and told to hold on. My pilot proceeded to slide the truck around like a drift car, soaking up foot tall berms before pointing it towards a massive central jump. With a judicious amount of right pedal the truck launched cleanly into the air and landed with nary a hiccup. I can't remember wanting a truck as badly as this one. Did I mention this was not some dressed up race vehicle but a bone-stock truck? The driver and I even chatted while the A/C kept us comfortable in the Nevada sun.

The fun didn't stop there. Miller Motorsports Park brought out a herd of their Ford Racing Performance Driving School Mustangs to thrash on the skid pad. These drivers are used to chicanes, straightaways and hairpin turns. This was their chance to play and see how they stack up to Ken and Vaughn on the skid pad. Being the official driving school of Ford Racing means that these guys know how to push a Mustang around. After going for a ride with one of the Miller Motorsports instructors I wasn't sure who had a bigger grin on their face, my driver or myself!

During the SEMA show attendees were given a glimpse into the new world of TopGear for American audiences. To promote the show History Channel had several exotic and luxury cars dressed up as taxi cabs complete with a taxi stand. If you were chosen and needed a lift one of the series hosts would ferry you around the show. The real question on everyone's mind though was: will the show be any good? Luckily for me my friend Chris Howd from MotorCityMuscleCars.com landed two of the coveted preview event tickets. After attending the sneak peek Wednesday night I can gladly report that the show lives up to the namesake. History Channel did not simply try and duplicate the BBC show. They picked three great hosts (who are not just American versions of their BBC counterparts) and have put a truly unique spin on the show premise. I look forward to the debut on November 21st.

On Thursday morning PowerBlock TV host Courtney Hansen stopped by the AutoTrader Classics booth for an autograph session for her fans. I was honored to be asked to interview Ms. Hansen while she chatted with her fans. People were lined up half an hour before she was scheduled to appear and the line eventually wrapped down the aisle. If you only know Courtney from her hosting duties on PowerBlock I have to tell you that she is an infinitely more complex individual than she appears. She has the car family background and the work ethic to honestly claim her current position. I don't want to spoil the story though so check back here next week for the full interview.

If you didn't make it out to SEMA this year, or if you couldn't see the whole show, no problem! Simply scroll down and check out over 400 photos from around the show.


SEMA 2010 - Pre-Show Coverage
A quick sneak peak at the big show!

SEMA 2010 - The Muscle Cars
Now we're talking! Here's where cubic inches meet cubic dollars.

SEMA 2010 - The Kustoms
Chopped, channeled, sectioned, slammed and more!

SEMA 2010 - The Hot Rods
A true staple of the SEMA show.

SEMA 2010 - Some Cars Are Just Cool
No more explanation needed, these are just some cool rides.

SEMA 2010 - The Most Outrageous Cars
These builders went above and beyond.

SEMA 2010 - The "What The..." Vehicles
Sometimes "why" is the more appropriate question.

SEMA 2010 - Retrofied New Cars
Everything old was new again...really!

SEMA 2010 - The Classic Camaros & Firebirds
You can't go wrong with a classic F-body.

SEMA 2010 - The Classic Mustangs
Classic Mustangs took the strip by storm.

SEMA 2010 - The Classic Trucks
These trucks have put their hauling days behind them.

SEMA 2010 - The Late Model Mustangs
It is as if Ford designed the new Mustang to be modified.

SEMA 2010 - The Late Model Camaros
There is no doubt that the new Camaro is one of the hottest cars on the market!

SEMA 2010 - The Late Model Challengers
Dodge's retro styling is a natural canvas for SEMA show car modifications.

SEMA 2010 - The Late Model Trucks
From hauling cargo to hauling style.

SEMA 2010 - The Corvettes
Vegas & Vettes. Some old, some new and some that are both!

SEMA 2010 - The Imports
Hailing from Europe and Asia these rides bring a little bit of home with them.

SEMA 2010 - The Race Cars
These cars are built for the winner's circle!

SEMA 2010 - The Exotics
These high-dollar machines are right at home in Las Vegas.

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