Alfa Romeo 8C 2300 Monza with coachwork by Brianza
A focus on SIMCA
The Société Industrielle de Mécanique et de Carrosserie Automobile was founded in France in 1935, building rebadged Fiats. This it did so well that, during the 1950s, it was able to take over a number of other manufacturers including Ford France, and put that company’s V8 into production, as well as constructing its own rather distinctive designs.
Chrysler, seeking a European toehold, took over in 1963 but had similar problems running the marque as it suffered in the UK with Rootes. In 1970, SIMCA became Chrysler France, and was sold to Peugeot in 1978. It soon renamed all the models Talbot; the last SIMCA, a Solara, was in 1980.