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A focus on Standard
When Standard was established in 1903, the word denoted quality and superiority; the moniker was also chosen because the cars were made from standard patterns with interchangeable parts. And early cars certainly set a high standard, with the Flying models of the 1930s widely admired.
Immediately postwar, it seemed Standard was on a roll; it bought Triumph and launched the advanced (in both engineering and looks) Vanguard. But when Leyland Motors took over in 1961, Triumph started to become the dominant partner of the pair, and the Standard marque died in 1963, as much a victim of changing language as anything else since the word ‘Standard’ was no longer as flattering as it once had been.