Innovative. Featherweight. Eye-catching. Lotuss are single-minded sports cars, focused on driving thrills. Heart defibrillation with a steering wheel, they make you feel alive. They are elegant, modern, athletic, but with a rebellious streak that makes them stand out from the crowd. It should come as no surprise that James Dean and Steve McQueen were Lotus fans; the cars are a mirror of their immortal charisma. Heroes of both fact and fiction from Mario Andretti to James Bond have outgunned their rivals from the cockpit of a pointy-nosed Lotus. When 007 drove his amphibious white Esprit out of the sea and onto a Corsican beach, Lotus instantly became the coolest car company in the world. As a star-making moment, it surpasses David Beckhams first goal for Manchester United, and Liz Hurleys safety-pin dress.
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