Steve Levesque, The Owner Of Hot Rod City Inc., has launched and developed the careers of hundreds of superstar and independent music artists over the years. Steve Levesque, President of LUCK Media and Marketing (www.luckmedia.com), was driven by another passion: collecting classic cars and motorcycles. Earlier this year, the veteran music and entertainment publicist brought his years of marketing expertise to his role as partner in Hot Rod City, a classic and custom car dealership launched in Las Vegas with renowned Miami based real estate developer, and car and motorcycle collector, Michael Dezer. He also launched LUCK Media & Motors as an offshoot of his parent company, dedicated to PR and marketing for the automotive and motorcycle industry. Levesque, the honorary Mayor of Hot Rod City, now makes his venture into this realm official, securing his license to sell used vehicles from the State of Nevada. Hot Rod City is a full service company that specializes in buying and selling classic cars. "The market for classic cars is booming right now despite the bad economy," he says, "because baby boomers are looking for new places to invest their money. Banks are paying little or no interest on savings accounts, the stock market is volatile, real estate has let them down and a lot of people have seen their nest eggs dwindle or disappear. Our customers are a lot like me- always interested in the classic cars they admired and wanted when they were young but couldn't afford. These days, they know they can have fun with them, but just as importantly, they are great investments that are always increasing in value. That is a rare commodity in these challenging times." Levesque, whose PR company has offices in Las Vegas and Los Angeles, explains his evolution into the car dealership business and automotive PR as an outgrowth of his longtime passion for cool old cars that he cultivated while growing up in Southern California. When he became successful in the PR world as an adult and had money to invest, he achieved his dreams and he began building a small private collection of vintage cars and motorcycles that included a 1965 Corvette and a 1984 Ferrari. "It was basically a hobby that began generating extra money and which has now spun happily out of control," he says. "I was always interested in classic cars. The only difference between then and now is that in those days, I could only admire them and envy the guys who were driving them. Now I m one of those guys and get to meet other enthusiasts due to my work with this new company." Cars that have been on the showroom or passed through Hot Rod City include everything from a 1957 Chevy Wagon and 1969 Camaro SS, to a 1952 DeSoto, 1951 Studebaker, 1975 Rolls Royce Silver Shadow and different model Ferraris and Corvettes. The Hot Rod City classic car dealership is part of a multi-faceted automotive Mecca of the same name created by Dezer. The museum and showroom portion of Hot Rod City, located in an industrial area near the Vegas Strip off Tropicana Avenue at 5115 Dean Martin Dr., will feature some of the most popular vehicles in Dezer's extensive collection. Many of these are film and TV icons, including the Beverly Hillbillies jalopy, the Mercedes from "The Hangover" (a recent comedy classic set in Vegas), the Harley that Arnold Schwarzenegger rode in "The Terminator" films, the Dragula (Grandpa Munster's hot rod coffin on wheels), the 'General Lee' Dodge Charger from "Dukes of Hazard" and the Robocop police car. Hot Rod City also houses a variety of automotive related businesses: exotic and custom car / motorcycle sales & rentals, customizers, body shops, mechanics, paint shops, fabricators, car restorers, upholstery shops, etc.
All vehicles are sold As-Is and Where-Is with not Warranty expressed or implied.
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